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10 reasons you need a digital marketing strategy in 2019

    10 reasons you need a digital marketing strategy in 2019

Our world is moving at an incredible speed, everything changes faster than ever. Only seven years ago, knowledge of SEO was quite enough to feel confident on the Internet three years ago Internet marketing seemed something new and unusual, and incomprehensible to many by the term. 

10 reasons you need a digital marketing strategy in 2019

Now every large company wants to have an internet marketer on staff who can effectively organize promotions, analyze the activities of competitors and help improve the company's image in the network. The speed of change is evidenced by the fact that often the owners of the enterprises themselves do not understand why they need such a specialist, although they are sure that this is critically important for the company. But now there is not enough knowledge in Internet marketing - a new era has come - digital marketing.

Definition of Digital Marketing

10 reasons you need a digital marketing strategy in 2019

Digital marketing (digital or interactive marketing) is the use of all possible forms of digital channels to promote a brand. Nowadays these include television, radio, internet, social media, and other forms. 

Digital marketing is closely intertwined with Internet marketing, but it has already developed a number of techniques that allow you to reach your target audience even in an offline environment (using applications in phones, SMS / MMS, advertising displays on the streets, etc.).

Here I wanted to say that digital is an evolution of the development of Internet marketing, but it is not. At least, because it effectively uses mobile marketing, and exhibition LCD stands with spectacular presentations are also part of it.

In fact, this is a complex discipline (based on digital technologies), using different types of marketing to promote a product. Today, digital marketing is beginning to make extensive use of traditional forms of advertising, the main task of which is to “capture” the attention of the audience and drag it into the virtual world. 

10 reasons you need a digital marketing strategy in 2019

The digital channel is mobile devices. In the past, brands delivered messages via SMS messages, now the installation of branded applications or the organization of WOW calls to the phone are popular.

Digital television, with each passing year, more and more closely cracks the analog and gradually integrates with Internet applications.

Already, you can use the TV to go to your Facebook page, watch a video on Vimeo or find out the latest news.
Interactive screens, POS terminals. We often encounter them in the store, on the street, even in subway cars. 

This is a kind of digital media, which is gradually replacing the standard outdoor advertising, because it allows you to interact much more closely with the consumer and hook him with a message or, like POS terminals, help with shopping.

Touchscreens (Tablets), readers and other devices -

10 reasons you need a digital marketing strategy in 2019

Special applications for them allow the user to get new knowledge, play, watch movies, go online and more. For many, the favorite tablet is part of life, in which information is consumed around the clock.

Digital gadgets are devices that can collect information and transfer them to other media. For example, smart watches, oculus rift glasses, fitness bracelets, and others ..

Digital art is any kind of art where a computer is used to create or play artwork. This can be a drawing, sound, animation, video, game, website, algorithm, performance or installation. 
Many traditional art forms integrate digital technology, and as a result, the lines between traditional art and digital media become blurred.

10 reasons you need a digital marketing strategy in 2019

 What do digital agencies provide?

Unlike conventional media agencies that provide platforms for your advertising. Digital agencies offer the following services by which one can judge the specifics of working in the digital sphere:
Standard services (website development, media, and contextual promotion, design, website production); those who are interested in digital marketing and he wants to start his career in it. I will try to explain very clearly what to do and how to become a successful online marketer.

10 reasons you need a digital marketing strategy in 2019

Or, at least - to get a starting position in this specialty in the company. If you do not understand anything in online marketing, but really want to, then this is for you.

When the Internet was just gaining popularity, and the main traffic accounted for a few dozen sites - the first advertisers appeared who were ready to place their ads on these sites. The site from a mere educational resource turned into a resource for earning money. The greater the attendance of such a site - the more money it brought.

Therefore, the owners of such online resources began to think - how can they attract more people. The first thing that could be done was to exchange banners with other sites and get reciprocal transitions.

10 reasons you need a digital marketing strategy in 2019

The brighter and more interesting the banner was - the more chances there were that it would be clicked and transferred to your website. If your site is not large, then the big players were not interested in sharing with you, so you could only buy advertising space. 

This is how the classic display advertising appeared when they paid for either a month of posting or for every 1000 impressions of their posts on another site.

If the advertising budget was small, then you could offer these major sites another option. You will not pay them for advertising your product, but are ready to give 30% of the income from any client they bring - this is how affiliate marketing came about when paid for the result.

The better materials you have on the site, the greater the chance that the user will return again - this is how content marketing appeared.

If you decided to make not just a website, but a real online service, a store or a large media platform, then you had to think about a lot of things: will the user be comfortable, how will he pay, what will he have in his account, how can he contact you etc. So began to develop grocery marketing.

If you receive a visitor's email, you can periodically send newsletters and remind yourself. Also via email letters - you can offer new products, discounts, etc. –Email marketing, the task of which is to increase the efficiency of communication with users through letters, has become necessary.

10 reasons you need a digital marketing strategy in 2019

In 1998, Google appeared, which very quickly gained popularity. Now the user was looking for a site not by links or in directories (yes, before Google everyone was sitting in large directories, such as AOL and Yahoo), but started using search engines. The site owners understood that in order to become successful - you need to be first in the search results - and this is already the task of SEO promotion.

In 2004, Facebook appears in the world and other social networks are gaining popularity. The task of the site owners has become more complicated - now you need to lure an audience from social networks to your site - this is how social media marketing, in a simple way, smm appeared.

Technologies do not stand still, it was possible to connect to the Internet through a mobile phone. Special applications appear and you need to think about how to attract the audience from there or to move there yourself - this is how mobile marketing appeared.

You have your own website, and you understand that you need to attract an audience to it. There are many channels and types of marketing - what to choose? How to act?

If you have a clear plan of action - why should you do at least in the next two months - then this is your digital strategy. And if you planned it all - then you are a digital strategist.

If everything is planned for you, and you just do everything, then you are a digital executive.

If you perform only part of the work, then your profession will be called on the basis of this:
Copywriter - write texts and develop creative concepts (how to make you remember)

10 reasons you need a digital marketing strategy in 2019

SEO specialist - do website promotion in search engines. If your task is only to find links to third-party resources for your projects, you are LinkBuilder

SMM Manager - working with the audience in social networks

ORM manager (Online Reputation Management) - working with users on forums and third-party resources. Take care of the good reputation of the company in the network.

CPC specialist - launch advertisements for Cost-per-Click model. These are mainly AdWords, Yandex Direct, Target. If you buy advertising on different models, then you are a media dealer.

Mobile application marketer - promote mobile apps

Affiliate manager or affiliate program manager - promote products through your own affiliate program.

Email marketer - prepare and send letters to your audience.
If you do everything for the company from strategy to analytics, then you are an online marketer. If it's the same, but for your sites and for your own earnings, then you are a webmaster.

10 reasons you need a digital marketing strategy in 2019.

10 reasons you need a digital marketing strategy in 2019 10 reasons you need a digital marketing strategy in 2019 Reviewed by Digitalnavneet on Friday, May 10, 2019 Rating: 5

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